AZURE- sip with intention
Project Brand Identity + Campaign
Work Art Direction, Brand Design, Digital Design, Strategy, Package Design
No two sips are the same—so neither are Azure bottles. Each one is treated as a collectible emotional artifact, designed to feel personal, poetic, and intentionally impermanent.
Azure’s social presence is built around quiet confessionals, soft visuals, and slow rituals.The “Letters from Azure” campaign positions the brand as a companion to those who crave softness in a world that moves too fast.
MISSION
Design packaging that embodies luxury; offer a premium drinking; elevating the perception of bottled water.
Position Azure as a mood brand: people don’t just sip it, they feel it. Every sip is a moment of refinement.
